Digital Digest: The Latest Tech News - Envestnet, TruChoice

Editorial Staff

10 June 2020

Envestnet, TruChoice
Envestnet, the New York-listed wealth management systems firm, yesterday announced that insurance solutions provider TruChoice Financial Group, has launched the Envestnet Insurance Exchange. This follows Alphastar Capital Management’s launch of the same platform a fortnight ago.

TruChoice caters for investment advisors, registered representatives, and insurance professionals.

The implementation is the result of a strategic partnership between TruChoice and Fiduciary Exchange, aka FIDx, the technology platform that powers the Envestnet Insurance Exchange. Minneapolis-based TruChoice was established in early 2018 as an umbrella for its four founding firms - American Financial, Ann Arbor Annuity Exchange, GamePlan Financial Marketing, and The Annuity Store. The four organizations have collectively wholesaled fixed-income annuities, life insurance, and long-term care insurance.

Envestnet and FIDx have secured a strong line-up of annuity solutions from AIG Life & Retirement, Allianz Life, Brighthouse Financial, Global Atlantic Financial Group, Jackson National Life Insurance Co, Nationwide, Prudential Financial, and Transamerica.